The system of illustrations (2020) was designed for TAMx Studio to build on the brand assets.
Branding | Illustrations
The Challenge
The challenge was to design a system of illustrations with at least three Saudi characters and customizable illustrations templates to be used across TAMx channels.
Visual Style
Illustration Styles
Character Design
The illustration system had three localized main characters (Saud, May, and Anoud) with other supporting characters. Each character had two versions included the default and alternative to provide more options when building scenes.
Character Versions
Character Breakdown
Applications
Website
Social Media
Thank you!
